Orchestrate multiple AI agents to plan, create, and optimize your marketing at scale
A marketing agent swarm is a multi-agent AI orchestration system. Instead of chatting with a single AI, you define a marketing objective and IPX coordinates multiple specialized AI agents to work on it simultaneously — each contributing their expertise area.
Think of it as a virtual marketing team: one agent handles strategy, another writes copy, another plans media buys, and another analyzes performance — all working in concert toward your objective.
Develops high-level marketing strategy, competitive positioning, audience segmentation, and campaign roadmaps
Creates copy, headlines, ad creatives, blog posts, email sequences, and social media captions
Plans posting schedules, engagement tactics, hashtag strategies, and community management playbooks
Recommends ad spend allocation, bidding strategies, audience targeting, and platform selection
Analyzes campaign data, identifies trends, forecasts performance, and generates automated insight reports
Identifies potential creator partners, evaluates audience fit, and suggests outreach strategies
From the Marketing Command Center, click the "Run Swarm" button or navigate to the Swarm Executor panel:
Type a clear, specific objective into the input field. The more context you provide, the better the agents will perform:
Good: "Create a 30-day social media launch campaign for our new DeFi token targeting crypto-native millennials on Twitter and Instagram, with a $5,000 ad budget"
Too vague: "Market my token"
Choose a workflow that determines which agents participate and in what order:
Full Campaign
All 6 agents — strategy through analytics
Content Blitz
Content Specialist + Social Media Manager
Paid Media
Strategy Director + Media Buyer + Analytics
Influencer Outreach
Influencer Scout + Strategy Director
Performance Audit
Analytics Expert + Strategy Director
Custom
Pick which agents to include manually
Click "Execute Swarm" to start. You'll see real-time streaming output as each agent works:
Tip: You can leave the page while a swarm is running. The results will be saved and accessible from your Marketing > Swarm History tab.
Certain high-impact actions require your explicit approval before agents execute them:
Important: Approval requests appear as inline prompts within the swarm output. You can approve, reject, or modify each action. Unapproved actions time out after 24 hours.
Each swarm execution consumes AI tokens. Monitor your usage in real time:
Include target audience, budget constraints, timeline, and platform preferences. The more context agents have, the more actionable their output.
Before running a full campaign swarm, audit your current data so agents can build on real performance history instead of starting blind.
Pending approvals block downstream agent work. Check your approval queue at least daily when a swarm is active.
Full Campaign presets use the most tokens. If you are on a Starter or Professional plan, reserve capacity for end-of-month reporting swarms.
Problem: The swarm starts but one or more agents never finish, or the whole execution times out.
Try the following:
Problem: The agents produce generic or unhelpful output.
Quality depends heavily on your input:
Problem: The swarm stops partway through with a 'token limit exceeded' error.
Your monthly token allocation has been exhausted:
Get oriented with the central marketing hub and navigation
Build campaigns with AI-assisted strategy and budget allocation
Analyze KPIs and get AI-powered performance insights
Browse all help resources and guides
Our AI specialists can help you design the perfect swarm workflow for your goals