The Roster

Talent we represent. Lives we architect.

CultureX represents 250+ cultural voices across five categories. We sign for the long arc, strategize for the next decade and scale with the entire IPX stack behind every deal.

World-class competitors building careers and balance sheets that outlive the playing days.

DA
D.K. Aremu
Track

Track & field gold medalist, two-time Olympian.

CP
Cassius Pope
Football

NFL wide receiver, two-time Pro Bowl selection.

RO
Reign Ortega
Basketball

WNBA forward and rookie of the year runner-up.

NV
Niko Vela
Motorsport

F1 driver, podium finisher in the 2026 season.

WS
Wren Saito
Surf

Pro surfer, two-time WSL Championship Tour stop winner.

KA
Kobi Andrade
Skate

Pro skateboarder, X Games gold and brand co-founder.

How we represent

Sign · Strategize · Scale.

Three deliberate moves and zero busywork. Designed for talent who think in decades.

Step 01

Sign

Mutual diligence, paperwork and onboarding to your CultureX pod — strategist, agent, content lead.

Step 02

Strategize

A 12-month opportunity slate built across endorsements, IP, content and tokenization.

Step 03

Scale

Always-on execution, real-time deal analytics and quarterly OKR reviews with you in the room.

Why talent chooses CultureX

The agency that earns more, not the agency that takes more.

Five reasons the next generation of talent — and a number of legacy icons — are migrating to CultureX in 2026.

  • 360° services under one roof
    Reps, brand, content, social, experiential, PR — no more stitching five firms together.
  • IPX tokenization
    Tour stems, capsule drops and episodic IP are fractionalized natively on the IPX exchange.
  • BrandX yield on every deal
    Brand deal cash flows are wired through BrandX so you can hold, ladder or distribute as you choose.
  • In-house production via LIVE X & IPX Studios
    Cinematic capture, post and distribution without leaving the building — or breaking the budget.
  • Transparent commission
    A flat, published commission. No hidden splits, no kickbacks. Roster sees every line.

Two ways in.

Apply if you’re talent looking for a real home. Get in touch if you’re a brand looking to book.