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CULTUREX
Services

What we do. End-to-end.

Six disciplines, one creative engine, one console. CultureX is the full 360° agency wired into the IPX exchange — so every campaign, every deal and every drop compounds into ownership.

6
Disciplines
1
Strategic spine
∞
Composability
Service · 01

Talent Representation

A 360° home for the icons of the moment.

Full-spectrum representation for athletes, musicians, creators, founders and executives. We architect long-arc careers, package endorsements, license IP and own the narrative.

Capabilities
  • Endorsement & brand deal strategy
  • IP licensing & merchandising frameworks
  • Tour, touring sponsorship & residency packaging
  • Speaking, op-eds, ghostwriting & media training
  • Personal brand architecture & wardrobe
  • Long-arc career planning across 3–10 year horizons
Sample deliverables
  • Quarterly opportunity slate
  • Annual brand deal playbook
  • Tokenization roadmap on IPX
  • Roster intelligence dashboard

“The first agency that ever told me what my numbers actually meant — then went out and ran them up.”

CultureX roster artist · Top 5 streaming category
Service · 02

Brand Strategy

We pressure-test the story before we spend a dollar.

Identity systems, naming, narrative architecture and category positioning. We build the strategic spine that the rest of the agency wires into.

Capabilities
  • Category positioning & competitive teardown
  • Brand book, voice & visual identity systems
  • Naming, taglines & manifestos
  • Audience graph & cultural insight reports
  • Go-to-market frameworks for launches
  • Token strategy & IPX integration design
Sample deliverables
  • Strategic brand book (50–100 pages)
  • Identity system + asset library
  • Quarterly cultural insight memos
  • Launch playbook + measurement plan

“They walked into a brand we thought we knew and rebuilt it in eight weeks. The board cried.”

CMO · Heritage CPG brand
Service · 03

Cultural Campaigns

Built with the culture, not pointed at it.

Always-on activations rooted in subculture — music, sport, fashion, gaming, faith, food. Campaigns engineered for the timeline you actually live in.

Capabilities
  • Subcultural insight & community embeds
  • Talent + brand + community curation
  • Multi-platform campaign builds
  • Earned media + PR amplification
  • Always-on community ops & moderation
  • Cause, advocacy & social-impact integration
Sample deliverables
  • 12-month campaign architecture
  • Talent + creator allocation plan
  • Earned + paid + owned mix
  • Live-fire optimization in-flight

“They didn’t hand us a campaign — they handed us a community we now belong to.”

VP Marketing · Global apparel
Service · 04

Content & Production

In-house craft. Cinematic by default.

Original films, episodic series, branded entertainment and capsule drops. In-house directors, editors, photographers and a global crew network through IPX Studios.

Capabilities
  • Original short & long-form films
  • Episodic series & docu-series
  • Branded entertainment & integration
  • Capsule drops & limited-run merchandise
  • Music videos, photo, motion & 3D
  • Localization & multi-market versioning
Sample deliverables
  • Hero film + cutdown family
  • Episodic content library
  • Always-on social cinematography
  • Distribution + festival strategy

“Cinematic production at agency speed. The cuts were on Vimeo before our finance team could approve the SOW.”

Head of Brand · Mobility category
Service · 05

Experiential

Every moment engineered to be filmed, shared and remembered.

Activations, listening rooms, premieres, festivals, pop-ups and global tours. Designed to live IRL and resurface in the algorithm for months.

Capabilities
  • Concept design & spatial storytelling
  • Production, fabrication & build
  • Talent booking & green-room ops
  • Permitting, vendor & insurance management
  • On-site capture for post-event content
  • Multi-city tour rollouts
Sample deliverables
  • Experience design package
  • Run-of-show & operations plan
  • Capture + content shotlist
  • Post-event amplification slate

“A four-city pop-up that out-trended the launch it was supporting. Ridiculous.”

GM · Streetwear label
Service · 06

Social & Digital

One operating system for everything that lives on a phone.

Performance creative across every platform. Cinematic social, paid media, community ops and audience intelligence wired into one console.

Capabilities
  • Always-on cinematic social production
  • Paid social + programmatic media
  • Community management & moderation
  • Influencer + creator activation
  • Audience intelligence & social listening
  • Conversion & e-commerce optimization
Sample deliverables
  • Quarterly social calendars
  • Paid media plan + buying
  • Live community dashboards
  • Monthly intelligence + growth reports

“They run our social like an operating system. Inputs in, attention out, every week.”

Head of Growth · DTC brand
Engagement models

Three ways to work with us.

Whether you need a discrete swing, a long-arc partnership or equity-aligned IP — we have a structure for it.

Project

Single-scope engagements with a defined start, end and deliverable.

  • Fixed-scope SOW
  • Milestone-based billing
  • 6–14 week typical run-time
  • Best for launches, films, single campaigns
Most chosen

Retainer

Always-on capacity wired into your team for the long game.

  • Dedicated pod (strategy, creative, social)
  • Quarterly OKRs + monthly reviews
  • 12-month minimum
  • Best for brands building cultural muscle

Equity-aligned

We take part of our fee as IPX-tokenized IP and ride the upside with you.

  • Fee + tokenized IP economics
  • Aligned 5–10 year horizon
  • Available for select launches
  • Best for category-defining swings

Brief us.

Tell us what you’re building and which discipline is calling. We’ll come back with a sharpened POV inside 48 hours.

Brief us