Privacy Policy

Effective: June 8, 2026 · Last updated: June 8, 2026

Summary

This Privacy Policy explains how IPX Platform LLC and its affiliates (“IPX,” “we,” “us,” or “our”) collect, use, disclose, transfer, retain, and protect personal information in connection with the IPX platform, websites, applications, and related services (the “Services”). It also describes the rights and choices available to you. We do not sell your personal information for money. You can request deletion of your data at any time — see Section 25 or our Data Deletion page.

1. Overview & Scope

This Policy applies to personal information we process about visitors, account holders, creators, investors, brand and agency users, talent, crew, and other individuals who interact with the Services, available at ipx.exchange and its subdomains and applications.

This Policy does not apply to third-party products, websites, or services that we do not own or control, even if they link to or from the Services. Where we act as a service provider or processor on behalf of a business customer, that customer’s privacy notice and our agreement with them govern that processing.

Please also review our Terms of Service and Risk Disclosure, which are incorporated by reference.

2. Who We Are (Data Controller)

For most processing described here, the data controller is:

IPX Platform LLC

1209 Orange Street, Wilmington, DE 19801, United States

Privacy team: privacy@ipx.exchange

Data Protection Officer: dpo@ipx.exchange

If you are located in the EEA or UK and have questions we cannot resolve, you may also contact our EU/UK representative at privacy@ipx.exchange (Attn: EU/UK Representative).

3. Key Definitions

  • Personal Information / Personal Data: Information that identifies, relates to, or could reasonably be linked to an identified or identifiable individual.
  • Processing: Any operation performed on personal information (e.g., collection, use, storage, disclosure, deletion).
  • Controller: The entity that determines the purposes and means of processing.
  • Processor / Service Provider: An entity that processes personal information on behalf of a controller.
  • Sensitive Information: Categories afforded heightened protection (e.g., government identifiers, precise geolocation, financial account details, biometric data).

4. Categories of Personal Information We Collect

We collect the following categories, depending on how you use the Services:

CategoryExamplesSensitive?
IdentifiersName, username, email, phone, postal address, account ID, IP addressNo
Account & profilePassword (hashed), profile bio, avatar, role, preferences, entity affiliationsNo
Identity / KYCGovernment ID, date of birth, nationality, selfie/verification images, tax identifiersYes
FinancialPayment method details, billing address, transaction & payout history, subscription statusYes
Wallet & blockchainPublic wallet addresses, on-chain transaction data, token holdingsNo
Connected social dataPlatform user ID, handle, public profile, follower/engagement metrics, OAuth tokensNo
Usage & deviceLog data, device/browser identifiers, pages viewed, referring URLs, cookiesNo
CommunicationsSupport messages, emails, survey responses, call/SMS metadataNo
LocationApproximate location derived from IP (we do not collect precise GPS unless you opt in)Varies

We do not intentionally collect special categories of data (e.g., health, religion, political opinions). Please do not submit such information unless specifically requested.

5. Sources of Personal Information

  • Directly from you: when you register, complete KYC, transact, connect accounts, or contact us.
  • Automatically: via cookies, SDKs, server logs, and similar technologies as you use the Services.
  • From connected platforms: Meta, Google/YouTube, TikTok, X, and Snapchat when you authorize a connection.
  • From service providers: identity verification, fraud prevention, payment, and analytics partners.
  • From public sources & blockchains: publicly available on-chain data and public profiles.

6. How & Why We Use Personal Information

  • Create and administer your account and provide the Services;
  • Process transactions, investments, subscriptions, and payouts;
  • Verify identity and comply with KYC, AML, sanctions, and tax obligations;
  • Connect, display, and refresh metrics from social accounts you link;
  • Communicate with you, including service, security, and transactional messages;
  • Personalize, maintain, debug, and improve the Services;
  • Conduct analytics and research to understand usage;
  • Detect, investigate, and prevent fraud, abuse, and security incidents;
  • Establish, exercise, or defend legal claims and enforce our terms;
  • Send marketing where permitted, subject to your choices (Section 22).

Where the GDPR or UK GDPR applies, we rely on the following legal bases:

  • Contract: to provide the Services you request and administer your account.
  • Legal obligation: to meet KYC/AML, tax, accounting, and regulatory duties.
  • Legitimate interests: to secure, improve, and market our Services, where not overridden by your rights.
  • Consent: for certain cookies, marketing, and optional features (you may withdraw at any time).
  • Vital interests / public interest: in rare cases involving safety or legal requirements.

8. Cookies & Tracking Technologies

We use the following categories of cookies and similar technologies:

  • Strictly necessary: authentication, security, load balancing (cannot be disabled).
  • Functional: remember preferences and settings.
  • Analytics/Performance: understand usage and improve the Services.
  • Marketing: measure campaigns and limited advertising (only where permitted/consented).

You can manage cookies via your browser and, where offered, our cookie controls. We honor recognized opt-out signals such as Global Privacy Control (GPC) where required by law.

9. How We Disclose Personal Information

We disclose personal information to the following categories of recipients:

  • Service providers / processors acting on our instructions (Section 10);
  • Connected platforms you authorize (Section 11);
  • Financial institutions and payment partners to process payments and payouts;
  • Professional advisors (auditors, lawyers, insurers) under confidentiality;
  • Authorities and regulators where required by law, legal process, or to protect rights and safety;
  • Corporate transactions — in a merger, acquisition, financing, or sale of assets, subject to this Policy;
  • With your direction or consent for other disclosures you request.

We do not sell personal information for monetary consideration. To the extent certain analytics or advertising activity is considered “sharing” or a “sale” under certain U.S. state laws, see Sections 19–20 for your opt-out rights.

10. Service Providers & Sub-processors

We engage vetted providers under contracts requiring appropriate safeguards. Key categories include:

FunctionExamples of providers
Cloud hosting & infrastructureVercel, cloud database and storage providers
Payments & crypto on/off-rampStripe, Coinbase
Identity verification (KYC/AML)Identity verification and sanctions-screening vendors
CommunicationsEmail and SMS delivery providers (e.g., Resend, Twilio)
Social platform APIsMeta, Google/YouTube, TikTok, X, Snapchat
Analytics & monitoringProduct analytics and error-monitoring tools
AI featuresModel providers powering optional AI assistance

A current list of material sub-processors is available on request at privacy@ipx.exchange.

11. Social Media Platform Integrations

When you connect a social account, the platform asks you to authorize specific permissions, and we access only the data covered by those permissions (typically your public profile and aggregate audience metrics). We store access tokens securely and use them solely to display and refresh metrics you authorized. You can disconnect any account from your dashboard, which revokes and deletes our stored tokens for that account.

Meta (Facebook & Instagram). Our use of information received from Meta complies with the Meta Platform Terms and Developer Policies. You may request deletion of Meta-sourced data via our Data Deletion page.

Google / YouTube. Our use of information from YouTube API Services complies with the YouTube Terms of Service and the Google Privacy Policy. You can manage or revoke IPX’s access via the Google security settings page.

TikTok, X, and Snapchat. Our use of data from these platforms complies with their respective developer terms and policies, and is limited to the scopes you authorize.

12. Financial Services, KYC & AML

Because the Services involve financial transactions and digital assets, we are subject to “know your customer” (KYC), anti-money-laundering (AML), counter-terrorist-financing, and sanctions screening obligations. To comply, we collect and verify identity information, screen against watchlists, monitor for suspicious activity, and may share information with regulators, financial partners, and law enforcement as required by law. We may be legally required to retain certain records for multi-year periods (Section 15) and may be prohibited from deleting them on request.

13. Blockchain & Web3 Disclosures

Immutability notice

Blockchain transactions are public, permanent, and pseudonymous. Once recorded on-chain, they cannot be changed or deleted by IPX or anyone else, including in response to a deletion request.

We use embedded/non-custodial wallet infrastructure for wallet management. Private keys are encrypted and are never accessible to IPX or third parties. Public wallet addresses and on-chain activity are inherently transparent by design of the blockchain.

14. International Data Transfers

We are based in the United States and may process personal information in the U.S. and other countries that may not provide the same level of protection as your home jurisdiction. Where we transfer personal data from the EEA, UK, or Switzerland, we use appropriate safeguards such as the European Commission’s Standard Contractual Clauses (and the UK Addendum/IDTA), supplemented by additional measures where necessary. You may request a copy of the relevant safeguards by contacting privacy@ipx.exchange.

15. Data Retention

We retain personal information only as long as necessary for the purposes described in this Policy, after which we delete or de-identify it. Typical retention periods include:

Data typeTypical retention
Account & profile dataLife of account, then deleted/de-identified after closure
Connected social tokens & metricsUntil you disconnect or delete the account
KYC / identity recordsAs required by law, typically up to 5–7 years after relationship ends
Transaction & financial recordsAs required by tax/AML law, typically 5–7 years
Support communicationsUp to 3 years after resolution
Server & security logsGenerally 12–24 months
On-chain dataPermanent (cannot be deleted)

16. Information Security

We maintain administrative, technical, and organizational safeguards designed to protect personal information, including:

  • Encryption of data in transit (TLS) and of sensitive data at rest;
  • Encrypted storage of credentials and OAuth tokens; passwords stored only as salted hashes;
  • Role-based access controls, least-privilege access, and audit logging;
  • Network protections, monitoring, and alerting;
  • Secure software development practices and periodic reviews;
  • Vendor due diligence and contractual security commitments.

No method of transmission or storage is 100% secure. If we become aware of a breach affecting your personal information, we will notify you and regulators as required by law.

17. Your Privacy Rights (Global)

Subject to applicable law and verification, you may have the right to:

  • Access / know the personal information we hold about you;
  • Correct inaccurate or incomplete information;
  • Delete your personal information;
  • Portability — receive a copy in a portable format;
  • Restrict or object to certain processing;
  • Withdraw consent where processing is based on consent;
  • Opt out of marketing and certain “sharing”/targeted advertising;
  • Non-discrimination for exercising your rights.

To exercise your rights, email privacy@ipx.exchange or use our Data Deletion page. We will respond within the timeframes required by applicable law (generally 30–45 days). You may use an authorized agent where the law permits.

18. EEA / UK / Swiss Rights (GDPR)

If you are in the EEA, UK, or Switzerland, you have the rights described in Section 17 under the GDPR/UK GDPR, including the right to lodge a complaint with your local supervisory authority (for example, your national Data Protection Authority, or the UK Information Commissioner’s Office). We encourage you to contact us first so we can help.

19. California Privacy Rights (CCPA/CPRA)

California residents have the rights to know, access, correct, delete, and opt out of the “sale” or “sharing” of personal information, and to limit the use of sensitive personal information. In the preceding 12 months, we have collected the categories of personal information described in Section 4 and disclosed them to the categories of recipients in Section 9 for the business purposes in Section 6.

  • We do not sell personal information for monetary value.
  • We do not knowingly sell or share the personal information of consumers under 16.
  • You may exercise rights via privacy@ipx.exchange or our Data Deletion page, and we will not discriminate against you for doing so.
  • To opt out of any “sharing” for cross-context behavioral advertising, you may also enable Global Privacy Control (GPC) in your browser.

20. Other U.S. State Privacy Rights

Residents of states with comprehensive privacy laws (including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others) have rights to access, correct, delete, obtain a portable copy, and opt out of targeted advertising, sale, and certain profiling. You may exercise these rights as described in Section 17, and — where the law provides — appeal a decision by replying to our response or emailing privacy@ipx.exchange.

21. Automated Decision-Making & Profiling

We may use automated tools for fraud detection, identity verification, and risk scoring. We do not make decisions producing legal or similarly significant effects about you based solely on automated processing without a lawful basis and, where required, human review. You may contact us to request human review of such decisions.

22. Marketing & Communications

We may send you marketing communications where permitted. You can opt out at any time via the unsubscribe link in our emails or by contacting privacy@ipx.exchange. We will still send you transactional and service messages (e.g., security alerts, billing notices).

23. Children’s Privacy

The Services are intended for individuals 18 years of age or older. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us personal information, contact privacy@ipx.exchange and we will delete it.

The Services may link to third-party websites or integrate third-party services. We are not responsible for the privacy practices of those third parties; please review their privacy notices.

25. Deleting Your Data

You control your data and can delete it at any time.

Disconnect a single social account from your dashboard, or delete your entire IPX account and request deletion of platform-sourced data. Full step-by-step instructions, timelines, and legal retention exceptions are on our dedicated page:

Data Deletion Instructions

26. Changes to This Policy

We may update this Policy periodically. We will post the updated version here with a new “Last updated” date and, for material changes, provide additional notice (e.g., email or in-product notification). Your continued use of the Services after the effective date constitutes acceptance of the updated Policy.

27. Contact & Complaints

For privacy questions, requests, or complaints, contact:

IPX Platform LLC — Privacy Team

Email: privacy@ipx.exchange

Data Protection Officer: dpo@ipx.exchange

Address: 1209 Orange Street, Wilmington, DE 19801, USA