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PODX
$32M+ cleared in 2025

Sponsorship marketplace for podcasts.

Host-read sponsorships and dynamic ad insertion across 240+ shows. BrandX-powered escrow holds budgets in 5%+ USDC yield. Hosts get paid on milestones, not net-90.

Buy adsList your show
How it works

Two formats. One escrow.

Run host-read campaigns, dynamic ad insertion, or both. Funds sit on-chain earning yield until milestones clear.

Host-read sponsorships

Hosts read scripted or improvised reads, baked into the episode. Brand-safe filters. Full creative review.

Dynamic ad insertion

Ads stitched at request-time across the back catalog. Refresh CPM forever; campaigns swap in seconds.

BrandX-powered escrow

Campaign budgets sit in BrandX escrow earning 5%+ USDC yield. Settle on milestones, not invoices.

For both sides

Built for advertisers. Owned by hosts.

A two-sided marketplace where the rules are the same — and the money is on-chain.

FOR ADVERTISERS

Reach 18M+ monthly listeners

  • Browse 240+ shows by demo, category, geo, listenership
  • Propose host-read OR dynamic ad insertion campaigns
  • Milestone-based payments via USDC escrow
  • Transparent CPM benchmarks per tier
  • Brand-safety filters and deny-lists
  • Real-time attribution dashboard
Open the buyer console
FOR HOSTS

Set your rates. Keep the yield.

  • Set your own rates per format and tier
  • Brand-safety filters: skip categories, denylist competitors
  • Payments protected by BrandX milestone escrow
  • BrandX yield split goes back to you, not the platform
  • Same-day pay-out in USDC, USD, or local currency
  • Auto-rotation: ads refresh across the back catalog
List your show
CPM benchmarks

Real numbers, publicly posted.

Three tiers. No silent take-rates. CPMs published quarterly from cleared marketplace data.

Tier 1
100K+ listens / ep
$25 – $60
CPM range

Premium host-read flagships

Tier 2
25K – 100K listens / ep
$18 – $35
CPM range

Mid-roll, programmatic + host-read

Tier 3
< 25K listens / ep
$12 – $25
CPM range

Niche, vertical-tight DAI

Benchmarks updated quarterly · Q1 2026 dataset · 12,400 cleared placements
Ad formats

Five formats. Stack any combination.

Pre-roll, mid-roll, post-roll, host-read, and dynamic ad insertion. Mix-and-match per campaign.

Pre-roll
15–30s · Top of episode
Mid-roll
60–90s · Highest-converting placement
Post-roll
15–30s · Loyal-listener tail
Host-read
Native · Scripted or improvised
Dynamic Ad Insertion
Programmatic · Catalog-wide
● Sponsor intel

Podcast sponsorship benchmarks, monthly.

Real CPM data, host-read inventory drops, and DAI rate trends — straight to inbox.

No spam. One email a week, max. Unsubscribe anytime.

Two-sided marketplace

Buy ads. Or list a show.

Brands settle in seconds. Hosts get paid on milestones. Everyone earns yield on the escrow until the campaign ships.

Buy adsList your show