IPX Logo
Help Center/HOW TO Guides/Purchase Sponsorship Slots
Back to Guides
Beginner · 5 minutes

How to Purchase Sponsorship Slots

Invest in creator projects by purchasing sponsorship opportunities on IPX

What You'll Learn

Browse available sponsorship opportunities
Understand sponsorship types
Evaluate sponsorship value and ROI
Complete the purchase process
Negotiate custom sponsorship terms
Handle payment and contracts
Manage your active sponsorships

Step-by-Step Guide

1

Browse Available Sponsorship Opportunities

Explore sponsorship slots that creators have made available on their projects:

  • Navigate to Discover → Sponsorships or browse sponsorship slots directly on creator project pages
  • Filter by category (Film, Music, Digital), budget range, project stage, and audience size
  • View featured and trending sponsorship opportunities on the marketplace homepage
  • Set alerts for new sponsorship listings matching your criteria
2

Understanding Sponsorship Types

IPX offers several tiers of sponsorship, each with different levels of brand visibility:

Product Placement

Your product or brand appears naturally within the creator's content. Ideal for subtle brand integration without disrupting the viewer experience. Typically the most affordable tier.

Brand Integration

Deeper involvement where your brand is woven into the project narrative. Includes dedicated segments, branded content sections, or co-created features. Mid-tier pricing with higher visibility.

Title Sponsorship

Premium tier — your brand becomes a presenting sponsor. Includes prominent logo placement, naming rights, and exclusive association with the project. Maximum visibility and prestige.

3

Evaluate Sponsorship Value

Before purchasing, assess the opportunity using these key factors:

  • Audience Reach: Review the creator's total audience size across platforms and the project's projected viewership
  • Project Credibility: Check the creator's track record, past project performance, team credentials, and investor backing
  • ROI Potential: Compare the sponsorship cost against estimated impressions, engagement, and conversion opportunities. IPX provides a projected CPM estimate for each slot.
  • Brand Alignment: Ensure the project's content, values, and audience demographic align with your brand identity
4

Complete the Purchase Process

Once you've selected a sponsorship slot, follow these steps to purchase:

  • Click "Purchase Slot" on the sponsorship listing page
  • Review the sponsorship details: deliverables, timeline, brand placement specifications
  • Upload your brand assets (logos, guidelines, product images) as required
  • Review and sign the sponsorship agreement
  • Confirm payment — funds are held in escrow until deliverables are met
5

Negotiate Custom Terms

For larger sponsorships or specific requirements, you can negotiate directly with the creator:

  • Click "Request Custom Terms" to open a negotiation thread
  • Propose modifications to deliverables, pricing, exclusivity, or timeline
  • The creator (or their talent agent) will review and counter-propose or accept
  • Once both parties agree, a custom contract is generated automatically

Pro Tip: Custom negotiations typically take 3–7 business days. Start early if you have a specific launch date in mind.

6

Payment and Contract Execution

IPX handles payments securely through its platform:

  • Payment Methods: Pay from your IPX wallet (USDC), credit card, or bank transfer. Wallet payments settle instantly.
  • Escrow Protection: Funds are held in escrow and released to the creator only after deliverables are verified and approved by you.
  • Smart Contract: A digital contract is automatically generated and signed by both parties, ensuring transparency and accountability.
7

Manage Your Sponsorship

Track and manage your active sponsorships from your Agency Dashboard:

  • Go to Agency Dashboard → Sponsorships for an overview of all active deals
  • Track project milestones and receive notifications when deliverables are ready for review
  • Approve or request changes to brand placements before content goes live
  • View performance analytics once the sponsored content is published
  • Download invoices and reports for your records

Best Practices

Start small, then scale

Begin with a product placement to test a creator relationship before committing to a title sponsorship. Build trust incrementally.

Review the creator's full project

Don't just look at the sponsorship slot — review the entire project, its funding status, team, and production timeline for due diligence.

Compare sponsorship CPMs

Use the projected CPM data to compare value across different opportunities. A higher-priced slot with a lower CPM may be a better deal.

Negotiate exclusivity clauses

For brand integrations and title sponsorships, negotiate category exclusivity to prevent competitors from sponsoring the same project.

Use escrow protection

Always process payments through IPX's escrow system. Never arrange off-platform payments — you lose dispute resolution protections.

Troubleshooting

Payment failed

Problem: Your payment didn't go through when trying to purchase a sponsorship slot.

Solution:

Check the following:

  • Ensure your IPX wallet has sufficient USDC balance
  • If using a credit card, verify the card details and billing address
  • Check that your bank hasn't flagged the transaction
  • Try a different payment method
  • Contact support if the issue persists

Sponsorship slot no longer available

Problem: The slot you wanted to purchase has been taken by another brand.

Solution:

Sponsorship slots are first-come, first-served. Options:

  • Set up alerts for similar listings from the same or similar creators
  • Contact the creator directly to ask about custom sponsorship options
  • Browse alternative projects in the same category
  • Check if the creator has other slot types still available

Deliverables don't match the agreement

Problem: The creator's content doesn't match what was specified in the sponsorship contract.

Solution:

Use IPX's dispute resolution process:

  • Document the discrepancies with screenshots and reference the contract
  • Submit a revision request through the sponsorship dashboard
  • If unresolved, open a formal dispute — escrow funds remain protected
  • IPX's mediation team will review and help resolve the issue

Related Guides

How to Find Creators

Discover creators whose projects have sponsorship opportunities

How to Create a Campaign

Combine sponsorships with full campaign management

How to Track Campaign Performance

Measure the ROI of your sponsorship investments

Back to Help Center

Browse all help resources and guides

Still Need Help?

Our sponsorship team can help you find the perfect opportunity for your brand

Browse FAQContact Support