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Intermediate · 20 minutes

How to Research Projects

A comprehensive due diligence framework for IP investments

Due Diligence Framework

Investing in intellectual property tokens requires a structured approach. Unlike traditional stocks, IP investments combine creative risk with financial analysis. This framework helps you systematically evaluate every project before committing capital.

The 5-Pillar Framework

Evaluate every project across these five dimensions: Team, Tokenomics, Revenue Model, Documentation, and On-Chain Data. A project should score well in at least 4 of 5 areas before you consider investing.

Team
Tokenomics
Revenue
Data Room
On-Chain

Evaluating the Team

The team behind an IP project is the single most important factor. A great concept with a weak team will likely underperform, while a strong team can execute even on average ideas.

1

Check Creator Track Record

Look at the creator's IPX profile for:

  • Previous projects — were they completed and profitable?
  • Industry experience — years in film, music, or content creation
  • Portfolio quality — IMDb credits, Spotify streams, published works
  • Verification status — is the creator KYC-verified on IPX?
2

Review Team Credentials

Beyond the lead creator, evaluate the broader team:

  • Producers/Managers: Have they successfully brought projects to market?
  • Legal counsel: Is there a reputable entertainment lawyer involved?
  • Distribution partners: Are there relationships with platforms like Netflix, Spotify, etc.?
  • Advisors: Do the listed advisors have relevant expertise?
3

Assess Community Engagement

Check the creator's social media presence, follower engagement rates, and how they communicate with their existing audience. Active, transparent creators who regularly update their community are generally more trustworthy. Look at their Twitter, Instagram, and YouTube activity — not just follower counts, but genuine engagement.

Analyzing Tokenomics

Tokenomics determines how the token supply is structured, distributed, and governed. Poor tokenomics can dilute your investment even if the underlying IP performs well.

Supply & Distribution

  • Total token supply — is it capped or inflationary?
  • Current circulating supply vs total supply
  • What percentage is allocated to the team, investors, and public?
  • Are there any token burns or buyback mechanisms?
Green Flag

Team allocation under 20%, clear public sale allocation, fixed supply

Red Flag

Team holds over 50%, uncapped supply, unclear allocation

Vesting Schedules

  • How long are team tokens locked?
  • What is the cliff period before first unlock?
  • Is the unlock schedule gradual (linear) or all-at-once (cliff)?
  • Are there any accelerated vesting triggers?
Green Flag

12-24 month lock, gradual linear unlock, long cliff period

Red Flag

No vesting, immediate team access to all tokens, short lock periods

Revenue Share Structure

  • What percentage of revenue goes to token holders?
  • How is revenue calculated and distributed?
  • How frequently are distributions made?
  • Is the revenue share on gross or net revenue?
Green Flag

Clear % allocation, quarterly or monthly distributions, audited calculations

Red Flag

Vague revenue terms, no defined payout schedule, unverifiable claims

Revenue Model Analysis

Understanding how the IP generates revenue is critical to projecting returns. Different IP types have different revenue profiles.

Streaming Revenue

  • • Platform royalties (Spotify, Netflix, YouTube)
  • • Per-stream/per-view payment rates
  • • Geographic distribution of audience
  • • Recurring vs one-time revenue potential

Licensing Fees

  • • Sync licensing for ads, TV, and games
  • • International distribution rights
  • • Merchandising and branding deals
  • • Adaptation rights (book to film, etc.)
1

Evaluate Market Size

Research the total addressable market for the IP's category. For example, the global music streaming market exceeds $30B annually, while independent film distribution generates over $6B. Compare the project's revenue projections against comparable projects that have already launched.

2

Compare to Similar Projects

Find comparable IP projects — both on IPX and in the broader market. Look at similar genre films, albums by artists with comparable followings, or content from similar niches. How did they perform in their first year? Use these as realistic benchmarks for revenue expectations.

3

Assess Distribution Agreements

Projects with signed distribution agreements are significantly de-risked. Check if the project has confirmed deals with platforms, theater chains, or distributors. Letters of intent (LOIs) are promising but not binding — prioritize signed contracts in the data room.

Reading the Data Room

What Is a Data Room?

The data room is a secure repository of project documents accessible to potential investors. It contains financial projections, legal agreements, IP ownership proof, team bios, and production timelines. Some documents may be gated behind KYC verification or minimum investment thresholds.

Financial Projections

Revenue forecasts, budget breakdowns, cost structure, and break-even analysis. Look for conservative vs optimistic scenarios and assumptions behind the numbers.

Legal Documents

IP ownership certificates, copyright registrations, trademark filings, and chain of title documentation. Verify the creator legally owns or has licensed the underlying IP.

Contracts & Agreements

Distribution deals, licensing agreements, production contracts, and partnership MOUs. Signed contracts are stronger signals than letters of intent.

Production Timeline

Milestones, delivery dates, post-production schedules, and launch dates. Look for realistic timelines with contingency buffers.

Checking On-Chain Data

One of the key advantages of tokenized IP is transparency. All token data is publicly visible on the Base L2 blockchain.

1

Review Token Holder Distribution

Check the distribution of token holders on the project page or a block explorer:

  • Number of unique holders: More holders suggests broader interest
  • Concentration: Is ownership spread out or do a few wallets hold most tokens?
  • Growth trend: Is the holder count increasing over time?
2

Analyze Trading Volume

Look at the 24-hour, 7-day, and 30-day trading volumes on the IPX DEX. Consistent volume indicates genuine market interest. Sudden spikes followed by drops could indicate speculation or manipulation. A healthy project typically shows steady, growing volume.

3

Check Liquidity Depth

The bonding curve provides base liquidity, but additional liquidity pools may exist on the DEX. Deeper liquidity means you can buy and sell larger amounts with less price impact. Check the order book depth and available liquidity pools for the token.

Red Flags to Watch For

Warning Signs

If you encounter any of these red flags, proceed with extreme caution or avoid the project entirely.

Anonymous or unverified team

The team hasn't completed KYC or doesn't provide real identities

Unrealistic revenue projections

Promises of 10x-100x returns with no comparable market data to support them

No data room or empty data room

Legitimate projects provide documentation — missing docs is a major concern

High team token allocation (>30%)

An excessive team allocation dilutes public investors and creates sell pressure

No vesting on team tokens

If the team can sell all tokens immediately, they have less incentive to deliver

Vague IP ownership

No clear chain of title, copyright certificates, or IP assignment agreements

Pressure tactics

"Limited time," "last chance," or artificial urgency to invest quickly

Whale concentration

A few wallets holding over 70% of tokens (excluding team/vesting contracts)

Comparison Tools on IPX

IPX provides built-in tools to help you compare projects side by side.

Marketplace Filters

Use category, stage, funding amount, and trading volume filters to narrow down projects. Sort by performance metrics to find the top-performing tokens in each category.

Project Metrics Dashboard

Each project page shows key metrics: total investors, trading volume, market cap, price history chart, holder distribution, and revenue payout history. Use these to compare projects at a glance.

Trending & Leaderboards

The homepage and marketplace surface trending projects based on recent activity. The leaderboard highlights top-performing tokens by price appreciation, volume, and revenue distributions.

Best Practices

Research Before You Invest

Spend at least 30 minutes per project reviewing all available information before committing funds.

Follow the Team

Watch how the team communicates. Regular updates and transparency are green flags.

Cross-Reference Claims

Verify distribution deals, credentials, and financial claims independently when possible.

Join the Community

Engage in project Discord or Telegram groups. Active communities often signal strong projects.

Track On-Chain Activity

Bookmark the Base explorer pages for your target tokens and check them regularly.

Trust but Verify

Even IPX-verified projects carry risk. Always do your own analysis.

Troubleshooting

Can't Access the Data Room

Problem: You click on a project's data room but can't view the documents.

Solution:

Some data rooms have access requirements:

  • Complete KYC verification — many projects require identity verification
  • Some documents are gated behind minimum investment thresholds
  • The project may not have uploaded data room documents yet
  • Contact the project team directly if you believe access is restricted in error

Conflicting Information

Problem: The project's claims don't match what you find through independent research.

Solution:

This is a potential red flag. Steps to take:

  • Document the discrepancies specifically
  • Ask the team directly via their community channels
  • Report concerns to IPX support for review
  • Consider avoiding the investment if discrepancies aren't resolved

Can't Find Comparable Projects

Problem: You're unable to find similar projects to benchmark revenue expectations.

Solution:

Try broadening your search:

  • Look at the same genre/category on streaming platforms for revenue data
  • Check industry reports for average revenue per stream/view in the category
  • Look at other IPX projects in the same category for performance benchmarks
  • Consider consulting industry databases like Box Office Mojo, Luminate, or SoundScan

Related Guides

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