Fan-backed, 4-part cinematic content experience on chain. Drake retains 100% IP and creative control while unlocking liquidity, expanding the brand, and redefining the artist–fan relationship. Stack 10 IP projects on this rail and you arrive at the deck's $1B+ future value.
4-part, unconventional docuseries co-funded and co-produced by IPX. Unveils untold chapters of Drake's life — Origin, Ascent, Descent, Ownership — directed by Drake & Theo Skudra.
Positions Drake as the first global artist to tokenize IP at scale — driving earned media across music, finance, and culture, and setting the new template for major-album rollouts.
Creates a scalable platform for future IP, films, tours, and archives — an ownership-first model for the next era of artists that raises the bar for the artist + fan relationship.
Live A-List model from Financial Modeling Master v5. Anchored to the deck — $50M market cap, $3M artist guarantee, $87.7M backend. Move every input and watch the bonding curve, P&L, and Drake-side total-cycle revenue recompute in real time.
Pair-pool LP — constant-product (x · y = k) seeded from the A-List bonding-curve capital. Spot price walks up the curve as $DRAKE is bought.
Where the $15.11M goes
Revenue, expense, market-making
Artist side per A-List
1.00B $DRAKE issued (per project)
TGE TVL $30.00M (15% of issuance × $IPX price)
Where every dollar lands
On the current inputs, Drake captures $90,029,787.23 in total-cycle value (token + sponsorships + guarantee) on the ICEMAN release alone. IPX deploys $7,106,000 in project investment for a modeled 2.92× return on total-cycle net income of $20,730,891.74. Stack 10 IP projects on this model and you arrive at the deck's $1B+ future value — with Drake retaining 100% IP and creative control on every release.
"A 4-part, unconventional docuseries unveiling the untold chapters of Drake's life — and how he's rewriting the playbook for ownership in music. Co-directed by Drake & Theo Skudra. IPX is the partnership that lets fans participate."
Proves the appetite for premium event-cinema from a single artist. Drake's reach exceeds Beyoncé's on most-streaming metrics.
Largest concert film ever. Demonstrates the ceiling for fan-driven theatrical when you control the rollout.
Tokenization-style direct-to-fan pricing & windowing — exactly the model IPX is wrapping for Drake.
Cultural-event-as-rollout pattern. ICEMAN compresses this into a 4-act on-chain experience with revenue participation.
First-mover ownership-platform play. Drake × IPX is the on-chain successor at 1,000× the audience.
Joint announcement; soft launch of "On My Own Terms" — no trailer, just signal.
Token-gated watch party + Amazon Prime distribution launch.
2-night nationwide drive-in screening → OTT. First ICEMAN single drops.
ICEMAN drops alongside Episode 03 — DESCENT. ICEMAN Delivery Truck pop-ups go live.
Theatrical rollout in 5 cities + 5 IPX VIP dinners → OTT.
IPX-Drake partnership formally announced as the new ownership model.
Each subsequent IP (album / film / tour / archive) tokenized on the same A-List rail.
From the ICEMAN Fan Pass to Build A New Table — six tiers carving up access, perks, and revenue exposure across the Drake universe.
| Stream | Conservative | Base Case | Optimistic |
|---|---|---|---|
| OTT / Amazon Prime Distribution | $8,000,000 | $15,000,000 | $30,000,000 |
| Title + Episodic + Tour Sponsorships | $2,000,000 | $4,000,000 | $10,000,000 |
| ICEMAN Album & Single Rollout | $6,000,000 | $12,000,000 | $22,000,000 |
| Theatrical (Episode 4 — global window) | $1,500,000 | $4,000,000 | $9,000,000 |
| Drive-In Screening Series (Ep 2) | $500,000 | $1,500,000 | $3,500,000 |
| ICEMAN Pop-Up + Vinyl/Merch | $1,000,000 | $3,000,000 | $7,500,000 |
| 5-City IPX Ownership VIP Dinners | $250,000 | $750,000 | $1,750,000 |
| Yield on Escrow (4% A-List default) | $200,000 | $300,000 | $450,000 |
| TOTAL | $19,450,000 | $40,550,000 | $84,200,000 |
Every episode of "On My Own Terms" gets its own unique distribution moment with token-holder exclusives baked in. The full series eventually consolidates on Amazon Prime — but token holders get there first.
ICEMAN Watch Party + livestream for token holders (1st N people via "Invaluable, Valuable" mechanic). ICEMAN Delivery Truck activations. Amazon Prime distribution launch.
Drake × ICEMAN pop-up — teased 20 minutes before drop (or no warning). Nationwide 2-night drive-in screening at 2 locations → OTT.
ICEMAN Prime Delivery includes master-stamped vinyl for token holders (1st N people via Invaluable/Valuable). ICEMAN Delivery Truck. Amazon Prime distribution. Album drops.
Drake × ICEMAN 5-city pop-up + IPX/Ownership exclusive dinner. Global theatrical release in 5 cities, 5 VIP dinners. 2-week theatrical → OTT.
Why this works as a textbook archetype: Story → Music → Meaning → Ownership. Past earns the present. Present funds the future. Nothing feels bolted on or opportunistic.
Quiet Signal. Soft announcement of the docuseries — no trailer, no press junket. Position it as Drake-directed, not a third-party biography. Cryptic visuals teasing ICEMAN themes.
Momentum Build. Episode 01 drops with minimal promo — let culture discover it. Long-form interviews (not press junkets). First official ICEMAN single drops within 72 hours of Ep 1.
Cultural event, not a release date. Episode 02 or 03 drops the same week as the album. Visual language unified. ICEMAN album drops as the emotional payoff.
Sustain momentum while reframing power and owning your craft. Episode 04 — final episode — gets a theatrical distribution rollout prior to OTT release.
Convert attention into long-term alignment. Introduce IPX partnership AFTER trust is established. "This is how Drake owns his legacy and invites fans into it."
Open the calculator above to load any of four presets — A-List Spreadsheet, Drake × ICEMAN, Drake Conservative ($35M MC), Drake Bull Case ($100M MC) — or dial every input by hand.
Tokenization monetizes economics only — Drake retains full ownership, rights, and narrative/rollout control.
Access upfront capital from future IP value while preserving long-term upside. Selective, programmable, project-based monetization.
Transforms fans into economic participants — Drake's brand becomes a global, invested capital base.
Token-gated access, exclusive offerings, and intimate experiences create measurable, owned relationships beyond platforms and algorithms.
Open the calculator above to model the ICEMAN release live, then schedule a structuring call with the IPX A-List desk. Drake retains 100% IP and creative control on every project.